![]() ![]() Therefore, most of the audience of FB advertising has no intention to buy. If a customer searches for a product on Google, they generally have an intention to buy the product.īut to advertise on Facebook, you need to know that Facebook users interact and communicate with friends, not buy things. Regarding Facebook ads, you must first know the difference between them and Google advertising. Next, let’s talk about the Facebook ads strategy, especially in terms of creatives. If it is a loyal user, the conversion rate will be excellent, beneficial for collecting emails. ![]() Therefore, it is much easier to maintain previous customers than to find new customers, and the cost is lower. In that case, it will appear that the advertising fee is spent, but there is no advertising effect. You don’t need to cultivate new potential customers again.Īlso, suppose your advertising funnel does not make customers buy, and there are many abandoned shopping carts. You can remind them by email what kind of special offers your store will have, which will help attract repeat customers. However, suppose you pay attention to collecting customer mailboxes from the beginning. Generally speaking, an advertisement with a sound effect cannot last for a long time, and sales will decline after a while. It is a selection process about the user funnel, and email is a good funnel.Įveryone who uses Facebook knows that advertising will bring you a specific increase in sales. That is, they know what is called cold traffic and hot traffic. If you carry out this topic seriously, there is a lot to talk about, but have you found that foreigners often do it when marketing and putting a long line to catch the big fish? If you ignored collecting customer emails when you started advertising, I think this might waste many opportunities. Pay attention to the collection of customer mail You need to consider all of these aspects carefully. The first step here is to find the right advertising audience, have an advertising goal, and finally, what advertising strategy will help achieve the goal. It would be best if you had the correct advertising strategy to achieve the impact of advertising. Remember that we can’t just publish an advertisement on Facebook, and wait to see the effect. So the question is, does your store use the best Facebook ads strategy? ![]()
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